Strong sales of iPhone 14 Pro models could see Apple stabilize its market share for high-end handsets at 60%, if the enthusiastic consumer response continues through the year.
According to DigiTimes, so far this year Apple’s market share for high-end handsets with unit prices of over $500 has reached 55% in off season and 60% in peak season, but iPhone 14 Pro sales could see its peak season share become the norm if they maintain their current momentum.
Apple has reportedly asked its primary iPhone assembler Foxconn to shift some iPhone 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component makers in Apple’s supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.
On Apple’s website, the iPhone 14 Pro and iPhone 14 Pro Max in several configurations remain estimated to be shipped out in weeks. By contrast, iPhone 14 models have seen lukewarm sales, with the devices remaining available to order from Apple’s website with no delay and readily available at stores.
The real indicator of demand for iPhone 14 Pro will be the sales performance in the first month following the initial wave of pre-ordered models, according to DigiTimes. Last year’s iPhone 13 Pro models were said to have registered “outstanding” long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for iPhone users thanks to their strong spec upgrades.
By contrast, the iPhone 14 features the same design and display as the iPhone 13, and is powered by the same chip as the iPhone 13 Pro, plus has newer camera features. Meanwhile the 6.7-inch iPhone 14 Plus is a larger version with a bigger battery, replacing the not-so-popular “mini” sizes from the iPhone 12 and 13 lineups.
Wednesday September 21, 2022 7:49 am PDT by Juli Clover
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He’s been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone.
Subscribe to the MacRumors YouTube channel for more videos. Dan’s mini review highlights…
Wednesday September 21, 2022 1:36 am PDT by Sami Fathi
Rumors suggest Apple will announce new 11-inch and 12.9-inch iPad Pro models as soon as next month. The new iPads will be the first update to the iPad Pro series since April 2021 and will be an overall incremental upgrade that brings new capabilities and functionality to the highest-end iPad.
According to reports, Apple is planning an event for October to announce the new iPad Pro models, a…
It’s been nine days since Apple released iOS 16 to the public, bringing major changes to the Lock Screen, Messages, Maps, and more. In the days following the release, some users have encountered several issues on their iPhones, ranging from slow system performance to battery drain.
In the past few days, iPhone 14 Pro users have shared specific bugs related to Apple’s latest high-end iPhones, …
Tuesday September 20, 2022 7:52 am PDT by Sami Fathi
Chinese smartphone maker realme is asking its “loyal fans” for ideas on how to copy Apple’s Dynamic Island from the iPhone 14 Pro and iPhone 14 Pro Max. In a challenge, realme says, “the UI around the camera hole could morph into different shapes and sizes to display incoming phone calls, alerts, notifications, and more,” precisely like Apple’s Dynamic Island. The company finds this idea…
Repair website iFixit today shared an in-depth teardown of the iPhone 14 Pro Max, providing a closer look at the device’s internals. Notably, the teardown includes a photo of the plastic spacer that replaced the SIM card tray on the U.S. model.
All four iPhone 14 models sold in the U.S. no longer have a physical SIM card tray and rely entirely on digital eSIMs. The teardown confirms that…
Tuesday September 20, 2022 2:20 am PDT by Sami Fathi
The iPhone 14 Pro and iPhone 14 Pro Max officially launched this past Friday, and since their release, users have faced several bugs and issues, ranging from poor battery life, AirDrop not working, camera shaking, and more.
The iPhone 14 Pro and iPhone 14 Pro Max all shipped with the original version of iOS 16, but awaiting customers out of the box was iOS 16.0.1. The update specifically for …